The Neutrogena Holiday Glow Guide launched in November 2017 for the holiday shopping season. Deep Focus partnered with the brand to design a unique mComm and eComm experience with a goal to drive exclusive holiday bundle sales. I worked with a small team to conceptualize The Glow Guide, write all .com, social and email content and help direct a custom photoshoot during which we styled 30 bundles within our neon world. As you can see, the result was brilliant!
A desktop computer against a neon yellow background shows a website for the holiday glow guide.
A photo of the Neutrogena LED skincare mask on a neon blue background.
Neutrogena cosmetics are styled against neon pink decorations.
An iPad against a neon pink background showcases the holiday glow guide website.
Three lotions are styled against a neon blue background with small bottle brush Christmas tree decorations.
A hand lotion is styled with a lip balm against a neon yellow background and bottle brush Christmas tree decorations.
An iPad against a neon purple background showcases a screenshot of the holiday glow guide website.
Two skincare moisturizers are styled with neon Christmas trees and other decorations.
Five skincare products are styled with neon Christmas decorations.

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