Neutrogena tasked Deep Focus to help them create a destination for an innovative Skin360 app and SkinScanner device. I served as the lead copywriter to write all .com and social content and worked closely with my art partner to design a landing page that's beautifully functional, navigable and above all, highly effective at converting viewers into email registrants.
Later, I wrote the UX/UI copy and nearly 500 pieces of bite-sized content for the Skin360 app experience. The goal was to keep users engaged and with helpful skincare tips and tricks, encourage regular app usage through push notifications and skin scans and convert users to customers with tailored skincare routines.
